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Saturday, August 25, 2012

If you're a brand, you better know how to PIN it!

I love Pinterest. It's a great big pretty world: it's simple, it's graphic, it's immediate. It really doesn't take much more than whim to create a beautiful board, be inspired by a whole new world of "pretend friends" and stay up way way way past midnight.

It's also easy to get carried away if you are pinning for a brand.

It's important to have a plan and to understand basic strategies for promoting your product or service. The point is to build brand awareness and rustle up a slew of click-throughs.

Read more in my article for Simplelize: What a brand needs now.

Then follow on Pinterest, where I'm pinning all kinds of fun stuff, especially for catalog lovers.

Catalogs Arts & Crafts board, with tons of ideas for old catalogs

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