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Friday, July 31, 2009

Arty copy was arty fun writing

This was fun to write, striving for high brow esoteric, but accessible content that actually makes sense:

Las Olas Fine Arts
has held a prominent place in Fort Lauderdale, Florida, as one of the primary venues for contemporary art over the last fourteen years.
Our contemporary direction features original works by over 45 award winning international artists.

The focus of the gallery is on integrity of artistic statement and originality of vision, with intense pride in building long-term relationships with artists throughout their creative exploration and technical development.

The philosophy of Las Olas Fine Arts is punctuated by a sense of collaboration and discovery: with collectors, painters, designers, sculptors and art lovers. The gallery continually strives to present established collections alongside new and emerging talent. We draw from this unique dynamic and bring an individual and refreshing perspective to the South Florida art scene.

Please enjoy browsing our comprehensive online collection. You may contact the gallery for assistance in navigating the artist portfolios, or for additional information and quotes. The knowledgeable professionals at Las Olas Fine Arts provide full service consultation, on-location previews, digital presentations, delivery and installation.


I actually sold three of the glass and stone sculptures by Thomas Scoon too, like those in the image on the Web site. They are cool: contemporary but primitive. And expensive.

Some thoughts on Bebo

Well here is what is up with the previous post.

I write from home, and, just like I did in high school and then in college, I write best with some background hum. Just a little buzz. Animal Planet's Meercat Manor is my current preference. Nice neutral color palette, not too much action, kindly narration. No comments please.

The other morning, I had The View on and listened half-attentively to a community development exec from AOL talk about "lifestreaming," social media in general and Bebo in particular. (I looked for a link on The View's Web site, but can't find one to insert here. Apologies.)

Anyway, I decided that my self-inflicted assignment of the day would be to get into the Bebo community, troll around, get immersed and form an opinion.

First of all, Bebo is an AOL community. I was prompted to log in with my aol screenname and password. Then Bebo wants to immediately grab everyone from my AOL address book and start sending out invitations. Push my social engagements. I hate that. SKIP. (AOL ... my brian is screaming bias with respect to the little TV chat that got me here in the first place.)

And this is the weird thing. I am already on Bebo. I set up a profile over a year ago, uploaded photos, inserted links to my blog, created the little creek that was to grow and feed my "lifestream."

And then I forgot about it.

So what does that say? I was uninspired. Rubbed just a little wrong way. The concept that one Website will open and insist upon my passwords to present my emails from multiple providers (AOL, gmail, yahoo) ... grab up all my friends ... urge me to post something thought provoking and chide me for being "camera shy ..."

Well. I will manage my own life, streaming or trickling or roiling like the rapids.

Lifestreaming and Bebo

I'm going exploring. Don't know anything about Bebo, but lifestreaming sounds like a cool concept. Is this the new next thing?

Mini-media campaign for construction group



This is an interesting project. A group of construction professionals, each with their own consulting business, are joining forces under the umbrella of Construction Advisory Group. They need to project a unified presence, promote their expertise and compounded experience in the field, leverage connections and communicate with each other.

Alex Smith, one of the principals, has set up a Web site, so they already have a start at an online presence.

I created a blog, using the same color template as the Web site and the white line graphic from their Web site as the header image. I have written a few initial posts and added content to the sidebar. The blog links to blogs created by other members of the consortium. They are committed to commenting between their posts. The roster of partner names links to each of their profiles on LinkedIn. An RSS feed of the group's Twitter posts is included.

The color theme is carried through to Construction Advisory Group's Twitter account. A customized background using the white line graphic, as well as a photo from the Web site, was designed. I think that Twitter works best with a hip, hot, splashy sensibility, so the primary color was switched to yellow, which picks up a primary shade from the photo. I have set up Google news alerts for CAG using keywords, and am tweeting for the group. The Twitter page includes a link to the CAG Web site and the blog.

On LinkedIn, all the principals have set up profiles, and are members of a Group for CAG. The LinkedIn profiles link to the Web site and the blog.

The beauty is in "closing the loop." Each vehicle is used to greatest advantage, and all are interconnected.

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