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Saturday, August 25, 2012

If you're a brand, you better know how to PIN it!

I love Pinterest. It's a great big pretty world: it's simple, it's graphic, it's immediate. It really doesn't take much more than whim to create a beautiful board, be inspired by a whole new world of "pretend friends" and stay up way way way past midnight.

It's also easy to get carried away if you are pinning for a brand.

It's important to have a plan and to understand basic strategies for promoting your product or service. The point is to build brand awareness and rustle up a slew of click-throughs.

Read more in my article for Simplelize: What a brand needs now.

Then follow on Pinterest, where I'm pinning all kinds of fun stuff, especially for catalog lovers.

Catalogs Arts & Crafts board, with tons of ideas for old catalogs

Thursday, August 16, 2012

Pinterest Contest ... channeling my inner Social Media Diva

If you really love the product (insincerity is easy to detect) and if you really want to win, having some serious social chops is nothing to sneeze at.

Famous Footwear's "Star Studded Style Contest" had my name all over it. Shoes - check. Pinterest - check. Trip to L.A. - check.

All I had to do was create a "Hollywood" theme Pinterest board, pin at least four shoes from Famous Footwear (they make it simple with the "Pin" button on their product pages), tag the posts correctly and then pin the board URL in the right place.

I had one of those lightbulb moments that played right into my passion - dogs. So I pinned photos of Hollywood stars, some current and some retro, walking their dogs. For each one, I found a look-alike shoe from Famous Footwear and pinned that. And I pinned some random photos, too, just because I was having fun. No way did I stop at four shoes. My "Celebrity dog-walking shoes styles" board became my nightly passion!

I blogged about my board. I Facebook-ed my board. I tweeted my board. My pinning friends liked, repinned and commented on my pins. (Love you all!)

I channeled my inner Social Media Diva on this board. With passion.

And I won. So rock on, L.A., I'm on my way. The trip may include an invite to the E! Emmy's After Party.

What does a SMD (Social Media Diva) wear to such a function? I am thinking something a little glam and a little whack and a little techno-nerdy.

Suggestions welcome.

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